Crystal McElroy


Founder and CEO,  Successful Beauty Group

Crystal McElroy is the Founder and CEO of Successful Beauty Group, a global consultancy based in Orlando, Florida. Crystal is a world-renowned leader in education, sales and business development in the Beauty, CPG, aesthetics and wellness industries.

Throughout her career, Crystal has worked to launch brands and grow businesses in over 40 countries. Over the last decade, Crystal has mixed intensive product knowledge with her proprietary and unmatched business education platform to help her clients exceed their sales targets in multiple markets. 

In addition to working with brand manufacturers around the world, Crystal also founded a highly successful national seminar events business, primarily helping small businesses expand into new channels and accelerate rapid growth. 

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